{"meta":{"pagination":{"total":73,"count":10,"per_page":10,"current_page":1,"total_pages":8,"links":{"next":"http:\/\/www.rebelfoods.com\/api\/v1\/presses?page=2"}}},"data":{"data":[{"id":192,"title":"CORPORATE SOCIAL RESPONSIBILITY POLICY FOR REBEL FOODS PRIVATE LIMITED","slug":"corporate-social-responsibility-policy-for-rebel-foods-private-limited","long_description":"

Corporate Social Responsibility (\u201cCSR\u201d) means the activities undertaken by a Company in pursuance of its statutory obligation laid down in section 135 of the Companies Act, 2013 (\u201cAct\u201d), as may be amended from time to time, in accordance with the provisions contained in the C<\/span>\ufeff<\/span>ompanies (Corporate Social Responsibility Policy) Rules, 2014 and Schedule VII of the Act, as may be amended from time to time.<\/span><\/p>


<\/p>

Copy the link in the browser to view the file<\/span><\/p>

https:\/\/drive.google.com\/file\/d\/1cXrhS5JpMtzUc7HLalESxR-RkkJn15l0\/view?usp=sharing<\/span>
<\/p>","short_description":"Rebel Foods Private Limited (the \u201cCompany\u201d) is committed to its vision of \u2018giving back to the society\u2019. The Company believes in maintaining consistency in the business development and inclusive growth while emphasizing on integration of CSR values with business objectives.","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1692361786TDUf30eqVO.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1692361786lxfqPH8k6h.png","press_release_link":"https:\/\/drive.google.com\/file\/d\/1cXrhS5JpMtzUc7HLalESxR-RkkJn15l0\/view?usp=sharing","label_1":"Click Here","label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"18-08-2023 17:59 PM","formatted_date":"Aug 18, 2023","formatted_time":"17:59 PM","nonformatted_date":"18-08-2023"},"published_date":{"system_date":"18-08-2023 00:00 AM","formatted_date":"Aug 18, 2023","formatted_time":"00:00 AM","nonformatted_date":"18-08-2023"}},{"id":193,"title":"Annual Return","slug":"annual-return","long_description":"

Copy the link in the browser to view the file<\/span><\/p>

https:\/\/drive.google.com\/file\/d\/1cGD7AZKtmjzxdcJZ1UzY_6VPcdkNwTbK\/view<\/span>
<\/p>","short_description":"Rebel Foods Annual Return","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1692365793nw0vMpbXuM.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1692365793hyIEkpC5YC.png","press_release_link":"https:\/\/drive.google.com\/file\/d\/1cGD7AZKtmjzxdcJZ1UzY_6VPcdkNwTbK\/view?usp=drive_link","label_1":"Click here","label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"18-08-2023 19:06 PM","formatted_date":"Aug 18, 2023","formatted_time":"19:06 PM","nonformatted_date":"18-08-2023"},"published_date":{"system_date":"18-08-2023 00:00 AM","formatted_date":"Aug 18, 2023","formatted_time":"00:00 AM","nonformatted_date":"18-08-2023"}},{"id":180,"title":"Rebel Foods becomes the first food-tech company in India to offer ESOPs to 5000+ kitchen and corporate employees across multiple geographies","slug":"rebel-foods-becomes-the-first-food-tech-company-in-india-to-offer-esops-to-5000-kitchen-and-corporate-employees-across-multiple-geographies","long_description":"

Rebel Foods<\/span><\/span>, the world\u2019s largest internet restaurant company distributed ESOPs to\r\nits 5000+ employees in 350+ kitchens and corporate offices. With this round of\r\ndistribution, the total ESOPs value held by Rebel employees now reaches USD 65\r\nMillion (INR 550 crores). <\/span><\/o:p><\/span><\/p>

Rebel Foods aims to\r\nacknowledge the efforts and reward its employees who\u2019ve led the company's\r\ngrowth over the years, strengthening the sense of ownership across all levels\r\nof the organisation. This move will allow a chance for wealth creation for\r\nRebels employed as kitchen staff, riders, runners, administrative teams and\r\ncorporate staff across India, UAE, and the United Kingdom. By making employees\r\nowners and sharing the Rebel Spirit, the company aims to cultivate a culture of\r\nentrepreneurship and empower its workforce for shared success.<\/span><\/o:p><\/span><\/p>

The company also recently\r\nannounced its ESOPs liquidation program for existing holders, for the second\r\nyear in a row. Through this programme, Rebel Foods' current and former\r\nemployees were given an opportunity to liquidate their vested options this\r\nyear.  Under the ESOP program by Rebel\r\nFoods, employees can liquidate their shares once in a one-year period. The\r\ncompany has set aside a pool of funds every year to enable such liquidation so\r\nthat the employees can enjoy the benefits of ownership.<\/span><\/o:p><\/span><\/p>

ESOPs or employee stock ownership plans are investments in\r\na company\u2019s shares given to employees by the company. In these uncertain times\r\nwhere challenges are faced across sectors, Rebel Foods is offering a\r\nsignificant and long-term wealth creation opportunity to all its employees\r\nacross the company. This move comes as a part of the many first announcements\r\nby the company this year, becoming the first foodtech company to acquire the\r\nexclusive franchise rights for online and offline of the world\u2019s second-largest\r\nburger chain, Wendy\u2019s to becoming the first player in its category to curate\r\nthe entire food experience at a stadium with a partnership with Royal\r\nChallengers Bangalore during the IPL season. With this ESOPs distribution\r\nactivity, Rebel Foods became the first foodtech company in India to distribute\r\nits ESOPs at such a wide scale across all levels and regions.  <\/span><\/o:p><\/span><\/p>

Throwing light on this\r\nannouncement,<\/span> <\/span><\/a>Ankur Sharma, Co-founder of Rebel Foods<\/span><\/a>\r\n<\/span>said, \u201cAt Rebel Foods, we believe that\r\nevery employee is an owner in the company and it is the team that sticks\r\ntogether and works together that wins. We are proud of each and every employee\r\nand we appreciate their contribution and faith in the company. Through this\r\nESOP programme, we aim to democratise wealth creation for our team and\r\nrecognize their passion, customer centricity and performance. With this round of\r\ndistribution, 5000+ of Rebel's current and former employees now hold a total of\r\nUSD 65 Million worth of ESOP. We will continue creating similar opportunities\r\nin the future while rewarding our employees for their hard work, contribution\r\nand belief in Rebel\u2019s vision and mission.\u201d<\/span><\/o:p><\/span><\/p>

Founded in 2011 by\r\nJaydeep Barman & Kallol Banerjee, Rebel Foods started its journey with\r\nFaasos in Pune. From launching the first cloud kitchen to becoming a unicorn,\r\nRebel Foods has achieved notable milestones over the years. Rebel Foods\r\ncurrently is home to 45+ brands in multiple international geographies.<\/span><\/o:p><\/span><\/p>

About Rebel Foods:<\/span><\/o:p><\/span><\/p>

\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/span><\/p>

Founded in 2011 by Jaydeep Barman and Kallol\r\nBanerjee, Rebel Foods is the world\u2019s largest internet restaurant company, home\r\nto brands such as Faasos, Behrouz Biryani, Ovenstory Pizza, Mandarin Oak, The\r\nGood Bowl, SLAY Coffee, Sweet Truth, Wendy\u2019s\u00ae and more. With over 450+ kitchens\r\nacross 70+ cities, Rebel Foods has developed its full-stack technology - Rebel\r\nOS through which multiple brands are launched and scaled up in a short period.\r\nThrough the Rebel Launcher, powered by Rebel OS, the company has launched over\r\n25 brands. Rebel Foods currently operates 45+ brands across multiple countries.<\/span><\/o:p><\/b><\/span><\/p>","short_description":"In order to make every employee an owner of the company, Rebel Foods distributed ESOPs across India, UAE and the UK. Rebel also conducted ESOP liquidity, the second year in a row","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1692253299mgTRrih5C9.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1692253299ao2Ag95WKf.png","press_release_link":null,"label_1":null,"label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"17-08-2023 11:51 AM","formatted_date":"Aug 17, 2023","formatted_time":"11:51 AM","nonformatted_date":"17-08-2023"},"published_date":{"system_date":"06-06-2023 00:00 AM","formatted_date":"Jun 06, 2023","formatted_time":"00:00 AM","nonformatted_date":"06-06-2023"}},{"id":191,"title":"Meet GQ's Most Influential Young Indians of 2023","slug":"meet-gq-s-most-influential-young-indians-of-2023","long_description":"

When the country first locked down in March 2020, the restaurant industry panicked. But Rebel Foods was miles ahead of the curve. With household names like Faasos, Behrouz Biryani, Oven Story Pizza, and Firangi Bake under its enormous belt, Rebel Foods eventually became the largest cloud kitchen restaurant chain in the world. Today, with over 450 cloud kitchens spread over 10 countries, the company is fuelled by the kind of \u201cdisruptive\u201d innovation that functions at breakneck speed. They have their own launcher (Rebel OS), as well as a toe in multiple successful brands (Mad Over Donuts, Big Wong, Wendy\u2019s).<\/span>
The goal is also to make the online food experience smarter and smoother. Their most recent breakthrough? EatSure\u2014essentially a \u201cfood court on an app\u201d. \u201cOften [one person] wants biryani while the other wants a burger, and a third person wants dim sum,\u201d cofounder Sagar Kochhar says. \u201cWe wanted to solve that by making all kinds of food accessible through the same app, without the hassle of placing, handling, and paying extra for multiple orders.\u201d<\/span><\/p>","short_description":"Presenting GQ\u2019s 2023 youth power list, featuring a set of incredible individuals who reflect the vitality and drive of the world\u2019s fifth-largest economy.","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1692254440DOwacl8uw0.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1692254440if80ixsIZn.png","press_release_link":"https:\/\/www.gqindia.com\/content\/meet-gq-most-influential-young-indians-of-2023","label_1":"GQ India","label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"17-08-2023 12:10 PM","formatted_date":"Aug 17, 2023","formatted_time":"12:10 PM","nonformatted_date":"17-08-2023"},"published_date":{"system_date":"26-04-2023 00:00 AM","formatted_date":"Apr 26, 2023","formatted_time":"00:00 AM","nonformatted_date":"26-04-2023"}},{"id":178,"title":"EatSure partners with Royal Challengers Bangalore this T20 season; first food-tech to take multiple brands to stadium","slug":"eatsure-partners-with-royal-challengers-bangalore-this-t20-season-first-food-tech-to-take-multiple-brands-to-stadium","long_description":"

India\u2019s foodcourt on an app - <\/span>EatSure<\/a><\/span> is gearing up for this T20 season 2023\r\nwith an exciting partnership as the official food delivery partner of one of\r\nthe leading T20 teams - Royal\r\nChallengers Bangalore (RCB). EatSure, considered as a category creator in\r\nfood delivery and an omnichannel player with online and offline presence will <\/span>not only exclusively curate the eating experience at all RCB home\r\nmatches in Bangalore\u2019s Chinnaswamy Cricket Stadium but will also have exclusive\r\noffers on match days on its app platform.<\/span> With this association, EatSure became the first\r\nfood-tech player to curate the entire food experience and bring multiple iconic\r\nbrands, both own and partner, to a stadium during a T20 match. EatSure\r\nwill offer multiple iconic brands such as Faasos,\r\nOven Story Pizza, Behrouz Biryani, Sweet Truth, Wendy\u2019s in the food court\r\nexperience that it will be curating for fans at the stadium. <\/span>EatSure will also be a one stop hunger killer for RCB and T20 fans,\r\nwherever they watch the match - be it their homes or in the stadium.<\/span><\/p>

Podcast Sponsor<\/span><\/o:p><\/span><\/p>

Along with being present as the official food\r\ndelivery partner, EatSure will also be the official sponsor of the famous The\r\nRCB Podcast. As a property, the podcast has gained prominence since the start\r\nas it shared interesting life stories of key RCB players around a common theme\r\n- \u201cGame Changers\u201d.  <\/span>The 2023\r\npodcast will feature, Virat Kohli, Faf du Plessis, Dinesh Karthik, Harshal\r\nPatel, Mohammed Siraj and other favourite RCB stars talking about the game\r\nchanging moments of their lives.<\/span> The recent episodes with Virat Kohli and Faf Du Plessis, gained\r\nmassive traction and snippets from the video were picked up by various sites\r\nand publications.<\/span><\/p>

Watch\r\nthe Virat Kohli episode of the podcast here: <\/span>https:\/\/www.youtube.com\/watch?v=rkBx3gYcbNw<\/a><\/span><\/p>

Home city matches<\/span><\/o:p><\/span><\/p>

As a part of this partnership, EatSure will get\r\nexclusive rights to sell food in the concessionaire area of the stadium across\r\nall 7 home matches of RCB. With multiple brands on offer, EatSure aims to\r\nconnect with Indian cricket fans and strengthen its brand positioning.<\/span><\/p>

Offers Galore for EatSure Customers<\/span><\/o:p><\/span><\/p>

For the very first time, EatSure customers and\r\nRCB Fans will also get a chance to get their hands on match tickets &\r\nexclusive RCB merchandise. As a part of the many offerings that are being\r\nplanned, EatSure will offer a chance to some lucky customers to watch the match\r\nlive from the stadium and watch their favourite players in action. EatSure will\r\nalso enable customers to win RCB branded memorabilia like jerseys, caps, bats\r\netc.<\/span><\/p>

Speaking on the\r\noccasion, <\/span>Rajesh Menon, Head & Vice President\r\nof Royal Challengers Bangalore<\/span>, said,\r\n\u201cWe are delighted to partner with EatSure this season. RCB believes in creating\r\na wholesome match experience for fans and F&B is central to at-home and\r\nstadium match viewing experience. We look forward to creating a great viewing\r\nexperience during this season especially when the team returns to home stadium\r\nafter three years\u201d<\/span><\/p>

Addarsh\r\nBarathi, Brand Head, EatSure<\/span>, said \u201cWe are pleased to announce our association with\r\nRoyal Challengers Bangalore for 2023 T20 season. T20 is one of the most\r\nimportant cricket seasons which brings fans together across the country and RCB\r\ndue to its charismatic team is a perfect partner for us. Additionally with the\r\nrollout of RCB\u2019s lifestyle ambitions and T20 being a huge platform for engaging\r\nwith consumers we believe our association with the team will enable us to\r\nenhance our brand visibility and drive consumption during the coming cricket\r\nseason.\u201d<\/span><\/o:p><\/p>

About EatSure<\/a><\/span><\/o:p><\/span><\/p>

\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\/span><\/p>

EatSure brings to India a first of its kind\r\nexperience with its \u201cFoodcourt on an App'' philosophy where it allows consumers\r\nto order from multiple trusted restaurants in one single order without any\r\nhassle. This way, regardless of tastes, moods, or preferences - families,\r\ncouples, groups and even individuals can order meals of their choice, pay no\r\ndelivery fees (for orders above INR99) and enjoy eating together as all the\r\nfood from different restaurants will be delivered in one go. With an aim of\r\nbuilding EatSure as a category creator the brand follows world class safety\r\nmeasures, 200+ quality checks, 100% free of anything artificial - no artificial\r\ncolours and flavours and transparency of ingredients used.The app allows\r\ncustomers to track each person that comes in contact with their meal and\r\nensures they are medically certified and adheres to strict hygiene, safety and\r\nsanitisation protocols. EatSure with 5 Million + downloads and 4.0+ ratings is\r\navailable across 75+ cities of India along with India\u2019s first smart food court\r\noutlet in Pune. EatSure was launched in 2020 by Rebel Foods, the world's\r\nlargest internet restaurant company. <\/span><\/o:p><\/span><\/font><\/span><\/p>","short_description":"EatSure becomes the first food tech company to curate the entire food experience at a stadium during T20 matches \r\nEatSure is the official food delivery partner for the RCB and will bring exclusive F&B experience during matches","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1679983282tFPBDM2DwQ.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1679983282I5sgg0Yd5s.png","press_release_link":null,"label_1":null,"label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"28-03-2023 11:31 AM","formatted_date":"Mar 28, 2023","formatted_time":"11:31 AM","nonformatted_date":"28-03-2023"},"published_date":{"system_date":"21-03-2023 00:00 AM","formatted_date":"Mar 21, 2023","formatted_time":"00:00 AM","nonformatted_date":"21-03-2023"}},{"id":177,"title":"Rebel Foods becomes the master franchisee in India to hyper-scale Wendy\u2019s\u00ae presence across the country through traditional restaurants and cloud kitchens","slug":"rebel-foods-becomes-the-master-franchisee-in-india-to-hyper-scale-wendy-s-presence-across-the-country-through-traditional-restaurants-and-cloud-kitchens","long_description":"

Rebel Foods<\/span>,<\/span> the world\u2019s largest internet restaurant company, announced today that it intends to disrupt the global traditional QSR industry, in collaboration with iconic hamburger brand, Wendy\u2019s\u00ae with a new agreement committing to the development of traditional restaurants, building on their existing development agreement for cloud kitchens. In this expanded, new franchise commitment, Rebel will help the brand grow its restaurant model in India with digital expertise in delivery, automation, and innovation.<\/span><\/p>

\ufeff<\/span>
<\/span><\/p>

Rebel Foods, which is already the exclusive cloud kitchen (delivery-only) franchisee for Wendy\u2019s\u00ae in India, will now completely manage and operate the brand\u2019s traditional restaurants across India. In 2020, Rebel Foods acquired the license to exclusively develop Wendy\u2019s\u00ae cloud kitchens in India with a commitment to open approximately 250 Wendy\u2019s cloud kitchens across the country over ten years. This expanded relationship will involve the acquisition of the exclusive master traditional restaurant franchise licensing rights for Wendy\u2019s\u00ae in India and will continue the existing commitment to also develop approximately 150 traditional locations over the next decade. Traditional restaurants typically include brick-and-mortar locations with a full menu for dine-in consumption, with or without a drive-thru. Currently, Wendy\u2019s is present in 19 cities across India with approximately 90 locations, which includes three traditional Wendy\u2019s restaurants in India which Rebel Foods is operating.<\/span><\/p>

\ufeff<\/span>
<\/p>

Abigail Pringle, President, International & Chief Development Officer of The Wendy\u2019s Company<\/span><\/a> said<\/span>, <\/span>\u201c<\/span>Wendy\u2019s is on a journey to becoming a brand of global significance. India is a strategic, high-growth potential market for us, and we are thrilled that Rebel Foods is expanding its franchise commitment to accelerate Wendy\u2019s footprint across the country with a mix of traditional restaurant expansion and digital innovation via cloud kitchens.<\/span>\u201d<\/span> <\/span><\/p>


<\/span><\/p>

Commenting on this, <\/span>Sagar Kochhar<\/span><\/a>, Co-founder, Rebel Foods<\/span> shared, \u201c<\/span>Burgers will continue to be the big bite of 2023, and a big part of the food missions we achieve and own. Known for its superior quality burgers, there is no better company than Wendy\u2019s\u00ae to collaborate with to win this market. With this collaboration, not only will Rebel Foods continue to retain our position as the world\u2019s largest internet restaurant company, but we will also be the only cloud kitchen player in India to scale a large global QSR brand through the development of traditional restaurants and cloud kitchens in a super-fast and Capex-light manner, driven by technology and unique business model<\/span>.\u201d<\/span><\/p>

\ufeff<\/span>
<\/p>

Wendy\u2019s core menu offers some of the same signature items that Wendy\u2019s fans know and love from the United States, while also tailoring menu offerings to suit Indian taste and preferences, including the Spicy Aloo Crunch Burger, Paneer Delight Burger, Railway Cutlet Burger, Anda Burger, Bun Tikki, and Masala Fries.<\/span><\/p>


<\/p>

About Wendy\u2019s:<\/span><\/p>

Wendy's\u00ae was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, \"Quality is Our Recipe\u00ae,\" which remains the guidepost of the Wendy's system. Wendy\u2019s is primarily engaged in the business of operating, developing and franchising a system of distinctive quick-service restaurants serving high quality food. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. Today, Wendy's and its franchisees operate approximately 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. <\/span><\/p>

\ufeff<\/span>
<\/p>

Visit <\/span>www.wendys.com<\/span><\/a> <\/span>and<\/span> <\/span>www.squaredealblog.com<\/span><\/a> <\/span>for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook <\/span>at <\/span>www.facebook.com\/wendys<\/span><\/a>.<\/span><\/p>

\ufeff<\/span>
<\/p>

About Rebel Foods:<\/span><\/p>

<\/p>

Founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods<\/span> is the world\u2019s largest internet restaurant company, home to brands such as Faasos, Behrouz Biryani, Ovenstory Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy\u2019s<\/span>\u00ae<\/span> and more. With over 450+ kitchens across 70+ cities, Rebel Foods has developed their full-stack technology - Rebel OS - through which multiple brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, the company has launched over 25 brands. Rebel Foods currently operates 45+ brands across multiple countries.<\/span><\/p>","short_description":"Rebel Foods reinforces its commitment to growing Wendy\u2019s brand presence in India with its second development agreement","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1679982966j3IxzjS2em.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1679982966P9bQDF3Fyo.png","press_release_link":null,"label_1":null,"label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"28-03-2023 11:26 AM","formatted_date":"Mar 28, 2023","formatted_time":"11:26 AM","nonformatted_date":"28-03-2023"},"published_date":{"system_date":"28-02-2023 00:00 AM","formatted_date":"Feb 28, 2023","formatted_time":"00:00 AM","nonformatted_date":"28-02-2023"}},{"id":179,"title":"India\u2019s first smart foodcourt by EatSure goes live in Pune","slug":"india-s-first-smart-foodcourt-by-eatsure-goes-live-in-pune","long_description":"

Rebel Foods<\/span>, world\u2019s largest internet restaurant company,\r\ninaugurates <\/span>India's first smart foodcourt<\/span> <\/span>with 15+ iconic brands across food categories under\r\na single roof by <\/span>EatSure<\/a><\/span>, located on the Law College Road, Erandwane in Pune. This\r\nunique flagship store is <\/span>spread across\r\n3000 sq ft<\/span> offering a complete digital customer experience. The new EatSure\r\nFoodcourt will allow customers to place orders from iconic brands together\r\nthrough kiosks and ipads or by scanning QR codes on the table. The order once\r\nprepared will be notified to customers through the digital screens in store or\r\nthrough a Whatsapp message. Apart from the unique digital ordering experience,\r\nthe EatSure foodcourt will be home to brands across food missions. The\r\nfoodcourt will be home to multiple customer loved brands that can be enjoyed\r\nover breakfast, lunch, snacks or dinner such as Behrouz Biryani, Oven Story\r\nPizza, Faasos, Mad Over Donut, Cafe Goodluck, Wendy\u2019s, Thambbi, Lunchbox,\r\nMarrakesh, SLAY Coffee, SMOOR Chocolates, Zomoz, Firangi Bake and many others.\r\nThis is one of its kind, a first in the country to be presented by any QSR or\r\nfood-tech player. With this, EatSure <\/span>aims\r\nto open 100 offline stores in different categories in the next two years<\/span>.<\/span><\/span><\/p>

Recreating ordering experience<\/span><\/o:p><\/span><\/p>

The brick and mortar\r\nF&B space offers limited food options for customers. While the traditional\r\nfoodcourt features many brands, customers have to wait in long queues at each\r\noutlet where someone\u2019s order in the group may arrive before others, hampering\r\nthe entire experience. With the new EatSure foodcourt, we tried solving this\r\nbroken experience where the customers don\u2019t have to order each brand separately\r\nbringing in a queue-less completely digital ordering experience, easy to track\r\nthe status of the orders, and enjoy together in a group. These tech enabled\r\nfeatures backed by Rebel Foods\u2019 Operating System under a roof with a unique\r\ndigital ordering experience makes it India\u2019s first smart foodcourt.<\/span><\/o:p><\/span><\/p>

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Customer loved brands under one roof<\/span><\/o:p><\/span><\/p>

The new foodcourt\r\nwill feature EatSure\u2019s USP of ordering from multiple brands in a single order.\r\nCustomers can order from multiple restaurants across their favourite brands\r\nsuch as a biryani from Behrouz, a side from Faasos to a pizza from Ovenstory,\r\ndessert from SMOOR Chocolates and a beverage from SLAY Coffee all together in\r\none order without any additional wait or queue. This way, regardless of tastes,\r\nmoods, or preferences - families, couples, groups and even individuals can\r\norder meals of their choice at any time of the day. Customers can also enjoy\r\nthe aesthetically designed indoor and outdoor seating of the foodcourt all\r\nwithin the digital ordering experience. The new store will also follow world class\r\nsafety procedures, ensuring EatSurance of taste, freshness, safety and hygiene.<\/span><\/p>

Talking about the launch,<\/span> <\/span><\/a><\/span>Sagar Kochhar, Co-Founder, Rebel Foods<\/a><\/span> said, <\/span>\u201cWith\r\nthe aim of building EatSure as a category creator and turning the flywheel of\r\nD2C, the first smart food court will help enable the entry of thousands of new\r\ncustomers into the EatSure ecosystem.<\/span> \r\n<\/span>With the EatSure Smart Foodcourt, we have tried to re-imagine the\r\nconventional offline F&B experience by getting multiple missions under one\r\nroof, queue-less ordering & digital order tracking. The EatSure Foodcourt\r\nlike our app allows customers to order from multiple iconic brands in one order\r\nallowing large groups to enjoy their favorite dish without any compromises.\u201d<\/span><\/span><\/p>

Rebel Foods has <\/span>pioneered the journey of\r\ndirect-to-consumer in the online food industry to become the world\u2019s largest\r\ninternet restaurant company<\/span>. EatSure is<\/span> \r\n<\/span>creating a similar experience virtually via foodcourt on an app, just\r\nlike a physical foodcourt where you can order from multiple brands at once.\r\nEatSure is building its omni channel presence and the EatSure app has been\r\nloved by customers across India with 5 Million + downloads across 75+ Indian\r\ncities.<\/span><\/o:p><\/span><\/p>

About EatSure<\/span><\/a><\/o:p><\/span><\/p>

\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span>\r\n\r\n<\/span><\/p>

EatSure\r\nbrings to India a first of its kind experience with its \u201cFoodcourt on an App''\r\nphilosophy where it allows consumers to order from multiple trusted restaurants\r\nin one single order without any hassle. This way, regardless of tastes, moods,\r\nor preferences - families, couples, groups and even individuals can order meals\r\nof their choice, pay no delivery fees (for orders above INR99) and enjoy eating\r\ntogether as all the food from different restaurants will be delivered in one\r\ngo. EatSure follows world class safety measures, 200+ quality checks, 100% free\r\nof anything artificial - no artificial colours and flavours and transparency of\r\ningredients used. The app allows customers to track each person that comes in\r\ncontact with their meal and ensures they are medically certified and adheres to\r\nstrict hygiene, safety and sanitisation protocols. EatSure is currently\r\navailable across 75+ cities of India.<\/span><\/o:p><\/span><\/u><\/p>","short_description":"EatSure aims to open 100 offline stores in different categories in the next two years","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1692253060MbM4FAjTvY.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1692253060ODM7jOEs8s.png","press_release_link":null,"label_1":null,"label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"17-08-2023 11:47 AM","formatted_date":"Aug 17, 2023","formatted_time":"11:47 AM","nonformatted_date":"17-08-2023"},"published_date":{"system_date":"27-01-2023 00:00 AM","formatted_date":"Jan 27, 2023","formatted_time":"00:00 AM","nonformatted_date":"27-01-2023"}},{"id":176,"title":"EatSure promotes its USP #FoodCourtOnAnApp through its new campaign","slug":"eatsure-promotes-its-usp-foodcourtonanapp-through-its-new-campaign","long_description":"

EatSure<\/span><\/a>, India\u2019s first digital foodcourt on an app has<\/span> <\/span>unveiled their 360 degree nationwide campaign, <\/span>#foodcourtonanapp<\/span>. It encourages people to order, eat and celebrate together via group ordering on their platform. The campaign echoes the customer sentiments while ordering food and how EatSure is a solution to these modern-day food ordering issues. EatSure which houses multiple category-leading restaurants, allows customers to enjoy great discounts and offers, while enabling them to order their choice of foods in a single delivery, without additional delivery charges. <\/span><\/p>


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Addressing customer ordering problems<\/span><\/p>

Group food ordering isn\u2019t easy because everyone in the group usually wants to eat something different. Single ordering apps aren\u2019t the most optimum for group ordering. But, EatSure, with its foodcourt on an app experience, allows consumers to order food from multiple restaurants in one order, delivered together. Which means no matter where your group is hanging out, at home or even a court, it can become a foodcourt. The campaign brings alive this proposition into the film in a fun, quirky way that catches the viewer\u2019s attention. The film also showcases celebrities and influencers like Sharib Hashmi and Biswapati Sarkar who have added a lot of flavour to the video.<\/span><\/p>

Conceptualised by What\u2019s Your Problem, a Wondrlab company, the film uses a simple line of \u2018Order-Order\u2019 in court and uses it to hilariously transform the court into a food court.<\/span><\/p>


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Link to the film:<\/span><\/p>

https:\/\/youtu.be\/xMOG-lzh_Zo<\/span><\/a><\/p>

With a 360 approach with TV, Digital, and social media extensions, the campaign aims to create a whole new category of a \u201cfoodcourt on an app\u201d  by becoming the preferred choice for no-compromise orders. The campaign is being aired nationally on prominent TV channels across languages and regions.  EatSure plans to create a great impact with this campaign, especially in  markets like Chennai and Bengaluru. <\/span>
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<\/p>

Celebrate together with Meet Up Eat Up Fest<\/span><\/p>

Keeping in mind the festive season which will bring together people to celebrate the year and many occasions, EatSure has also launched an exclusive in-app- <\/span>Meet Up Eat Up<\/span> <\/span>Fest <\/span>which encourages groups of people to order at one go and enjoy huge discounts every time they place an order. With this new EatSure property, regardless of tastes, moods, or preferences - families, couples, and groups can order meals of their choice, pay no delivery fees for orders above Rs 149 and enjoy eating & celebrating together because all their different food choices get delivered together at the same time.<\/span><\/p>


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Speaking about the campaign <\/span>Sagar Kochhar, Co-Founder, Rebel Foods<\/span><\/a>, said, \u201cWhile ordering food online is an emerging choice, there are many unsolved problems in the food ordering cycle which often results in a broken experience for customers.<\/span> This is more stressful when ordering in a group which often leads to a compromise for a few on what they want to eat. If ordered separately, the orders are placed and received separately, with multiple delivery fees, sometimes <\/span>having someone\u2019s food delivered much before others. With EatSure, <\/span>we intend to highlight how seamlessly consumers can order for a burger from Wendy\u2019s, a pizza from Oven Story, a wrap from Faasos, coffee from SLAY, biryani from Behrouz & many more varied cuisines from the most trusted restaurants, delivered together in one single order with no delivery fees, thereby making EatSure as the preferred choice for group orders. With our new campaign, we are highlighting how EatSure is a foodcourt on an app, <\/span>where it allows consumers to mix and match from multiple trusted restaurants in one single order.\u201d<\/span><\/p>


<\/span>He also added, \u201c<\/span>The end of the year usually sees a sharp spike in food ordering. December is the month of gatherings where people meet up & celebrate. With this customer insight, we wanted to create an IP for EatSure that can be activated every year during special occasions and festivals which usually brings people together, to capitalise and ride the wave. With<\/span> Meet Up Eat Up Fest<\/span>, EatSure owns up celebrations in India, as the platform is most suited for group ordering. However, unlike other such days and sales, we want our IP to balance \u201cDeals\u201d with the \u201cFeels\u201d. We don\u2019t want it to be just about great discounts and offers. We want it to be a celebration of people coming together and eating together.\u201d<\/span><\/p>

Amit Akali, Co-founder and Chief Creative Officer, Wondrlab, <\/span>said, \u201cOrdering food online has become second nature to us, but that\u2019s what comes and bites us in the behind the moment we\u2019re ordering in a group. The differentiation between the two is extremely clear and that\u2019s what we wanted to bring to life. EatSure wanted to stand out. We asked ourselves what is the best direction to bring out its USP and realised that with criminal shows and courtroom dramas on the rise, we could use that setting, with the right celebrities and cast, to create something hilarious while yet hard-hitting. I think the film does just that!\u201d<\/span><\/p>

EatSure was introduced in the year 2020 by the parent company Rebel Foods \u2013 the world\u2019s largest chain of internet restaurants. Apart from the unique multi-cuisine ordering feature, EatSure also follows a slew of precautionary and safety measures across its kitchens and follows 200+ stringent checks, zero artificial flavourings, medically certified kitchen and delivery staff, amongst others.<\/span><\/p>","short_description":"The nationwide campaign encourages people to order from multiple restaurants in one order and eat together","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1671019219wB8uyJWKWU.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1671019219JR1aUhVfVg.png","press_release_link":null,"label_1":null,"label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"14-12-2022 17:30 PM","formatted_date":"Dec 14, 2022","formatted_time":"17:30 PM","nonformatted_date":"14-12-2022"},"published_date":{"system_date":"13-12-2022 00:00 AM","formatted_date":"Dec 13, 2022","formatted_time":"00:00 AM","nonformatted_date":"13-12-2022"}},{"id":175,"title":"Rebel Foods onboards 15 iconic restaurant brands through Rebel Launcher","slug":"rebel-foods-onboards-15-iconic-restaurant-brands-through-rebel-launcher","long_description":"

Rebel Foods<\/span>,<\/span> the world\u2019s largest internet restaurant company, onboarded new customer-first missions and restaurant brands to its portfolio. The company has <\/span>partnered with 15+ national restaurants brands<\/span> such as <\/span>Social, Haldiram\u2019s, Nirula\u2019s, Boss Burger, Vasudev Adigas, Gulab Wala, Dairy Day, Artinci, Thambi, Tea Post, The Baklava Box, Daryaganj, Chaipoint, Big Wong, MOPP, and others<\/span> over multiple cities in the last two months <\/span>as a part of the Rebel Launcher<\/span>. This is in line with earmarking an <\/span>investment of $150 million to acquire and scale new food brands<\/span> and onboarding iconic brands namely <\/span>SMOOR Chocolates, Biryani Blues, Mad Over Donuts, and Naturals Ice Cream <\/span>in the past year. <\/span><\/p>

Started in 2019, Rebel Launcher is a special program by the food-tech unicorn. It is aimed to bolster restaurant brands to scale up quickly and at low costs by getting on board the Rebel Operating System. Rebel Operating System provides culinary innovation, robust supply chain and full-stack technology, through which partner brands are scaled up in a very short period. With these recent additions, Rebel Launcher is currently empowering <\/span>40+ partner brands<\/span> across its <\/span>450+ kitchens<\/span> that operate across the Rebel network. <\/span><\/p>

These partnerships will help Rebel Foods to serve customers across multiple locations, with more food missions and preferences. The association with <\/span>Nirula\u2019s<\/span>, a legacy brand started in 1977, solidifies the company\u2019s presence in the ice cream mission. Similarly, partnering with <\/span>Dairy Day<\/span>, one of the famous and well-known brands in the QSR model, will help the company achieve 300 ice cream internet restaurants. <\/span>Social & Boss Burger<\/span>, owned by Impresario Handmade Restaurants, are both iconic in the casual dining & burger spaces respectively. <\/span>Vasudev Adiga's<\/span> is one of the oldest South Indian restaurant chains in Bengaluru.<\/span> <\/span>Gulab<\/span> <\/span>Wala<\/span> is an over 100 years old Indian sweets brand, based out of Delhi. <\/span>Tea Post<\/span>, a Rajkot-based brand plans to expand across Maharashtra and Karnataka with Rebel Foods. <\/span>Chaipoint<\/span>,<\/span> a 10-year-old brand, aims to expand delivery pan India, and <\/span>Haldiram\u2019s<\/span>, one of India\u2019s largest sweets brands, envisages increasing its presence in North India through cloud kitchens via Rebel Launcher. <\/span><\/p>


<\/span><\/p>

Other brands added in the last two months include <\/span>Artinci<\/span>, a dessert brand with sugar-free and guilt-free delicacies, <\/span>Thambbi<\/span>, a south Indian brand, <\/span>The Baklava Box<\/span>, catering to the demand for Mediterranean sweets, <\/span>Daryaganj<\/span>, an iconic Premium North Indian Cuisine   brand, <\/span>Big Wong,<\/span> serves pan Asian food from over 8+ countries, <\/span>MOPP<\/span>, popular for its gourmet food, <\/span>Mealy<\/span>, and <\/span>Mad over curry, <\/span>amongst others.<\/span><\/p>


<\/span><\/p>

Rebel Launcher is where the company welcomes great restaurant brands to utilise their cloud kitchen network to scale pan-India and even abroad. Brands as a part of the Launcher can integrate instantly with all distribution channels and achieve cost efficiency with shared resources. <\/span><\/p>

Talking about the partnership, <\/span>Amit Bagga, Co-Founder & CEO, Daryaganj Hospitality Pvt. Ltd.<\/span> said<\/span>, \u201cFor our brand Daryaganj - by the Inventors of Butter Chicken and Dal Makhani, the pivot to delivery when covid hit the world has been a significant milestone. Our pilot with Rebel Launcher has been successful and resulted in a 50 percent increase in sales for delivery, with a 33 percent reduction in kitchen preparation time and higher customer ratings. With Rebel, we aim to expand our presence further.<\/span>\u201d<\/span><\/p>


<\/span><\/p>

Adding to the same, <\/span>Raghav Baweja<\/span>, Co-Founder, Big Wong Hospitality Private Limited <\/span>said, <\/span>\u201cRebel Foods due to its international expertise has a deep understanding of the category we offer. This has helped us build trust in the food-tech company as we expand in multiple cities with the Rebel Operating System. We are excited about scaling our brands Big Wong and Chinese Daily to new cities and eagerly waiting for customer feedback.\u201d<\/span><\/p>


<\/span><\/p>

Raghav Joshi, Co-Founder, Rebel Foods<\/span><\/a> added, \u201c<\/span>We want to serve key  food missions across categories and geographies to become the world\u2019s most exciting food brand. While we are working towards it, we are making strategic investments in iconic food brands. Each of our partner brands bring their own inspiring vision and unique offerings and we are humbled to represent them to our customers and support the growth. Additionally, this helps us grow our food offerings and missions on our platform, while expanding great local brands and becoming the world\u2019s most loved food company. It is truly an exciting time for us.<\/span>\u201d<\/span><\/p>


<\/span><\/p>

Rebel Launcher is the fastest, most economical, and safest platform for restaurants to scale up. Brands as a part of the Rebel Launcher can integrate instantly with all distribution channels and achieve cost efficiency with shared resources. Rebel Foods also has a strong D2C channel - EatSure, which can be availed by the Launcher partners leading to 20% incremental sales. Using this expertise, Rebel Foods has successfully scaled some of the iconic customer-loved partner brands like SLAY Coffee, Anand Sweets, Natural Ice Cream, Mad Over Donuts, Baskin Robbins, Biryani Blues, Wendy\u2019s, and many others across 100s of locations in India within a short period. The company has also invested in SMOOR Chocolates, Biryani Blues, and Zomoz to further scale the brands nationally.<\/span><\/p>","short_description":"The company has been empowering restaurant brands to scale up using the power of the Rebel Operating System","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1671018728EZPWeOEpwx.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1671018728Js4qVgLwft.png","press_release_link":null,"label_1":null,"label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"14-12-2022 17:20 PM","formatted_date":"Dec 14, 2022","formatted_time":"17:20 PM","nonformatted_date":"14-12-2022"},"published_date":{"system_date":"16-11-2022 00:00 AM","formatted_date":"Nov 16, 2022","formatted_time":"00:00 AM","nonformatted_date":"16-11-2022"}},{"id":174,"title":"Rebel Foods joins ClimateAngels Fund backed ZeSUP Challenge\u2013 the Zero Single-Use Plastic Challenge to reduce single-use plastics in F&B industry","slug":"rebel-foods-joins-climateangels-fund-backed-zesup-challenge-the-zero-single-use-plastic-challenge-to-reduce-single-use-plastics-in-f-b-industry","long_description":"

Sustainability-focused Climate tech fund, Climate Angles<\/span> <\/span>has joined forces with Rebel Foods and GoMassive Earth Network for its one-of-its-kind ZeSUP Challenge \u2013 the Zero Single-Use Plastic Challenge for startups who are leading the fight against single-use plastics in the F&B industry. Under this unique initiative, Climate Angels will collaborate with GoMassive to accelerate startups in India for the next 6 months to pilot their solutions to reduce single-use plastic waste. The selected startups will get project and startup funding from a po<\/span>ol of US$ 500,000, dedicated mentorship and technical assistance for the project, securing partnerships with F&B partners like Rebel Foods - the world\u2019s largest internet restaurant company to pilot solutions, and deep learning and network-building opportunities.<\/span><\/p>

This challenge is implemented by The Incubation Network and funded by the PREVENT Waste Alliance, an initiative of the German Federal Ministry for Economic Cooperation and Development (BMZ), and ECCA Family Foundation. It is part of PREVENT\u2019s Innovate & PREVENT program. GoMassive has been chosen as an Entrepreneur Support Organization (ESO) by The Incubation Network and is working with partners like Rebel Foods in India to overcome the challenges faced by the F&B industry.<\/span><\/p>

\u201cWe are really excited to launch this unique challenge to support early-stage companies who are championing the cause of sustainability and working on reducing single-use plastic waste. This will greatly help them to overcome key challenges such as lack of collaborative industry partners, underdeveloped value chains, and complex policy and regulatory frameworks. The F&B industry relies heavily on Single-Use Plastics for its needs and the outcomes of this endeavor will certainly bring viable solutions to tackle the menace in the long run,\u201d said <\/span>the spokesperson.<\/span><\/p>

\u201cBeing leaders in the cloud kitchen industry, where plastic plays a vital role, it was essential for us to bring about change and eliminate the use of single-use plastic. Over the years we have been working towards eliminating single-use plastics, but there are certain areas where we still have room to grow. We are thrilled to partner with GoMassive on this challenge and contribute toward a more sustainable future. Showing commitment to the environment is our top priority, setting an example for others will be rewarding!\u201d, said <\/span>Uday Mahajan, <\/span>SVP Engineering,<\/span> Rebel Foods.<\/span><\/p>

The demand for packaging in the Food & Beverage (F&B) Industry, particularly Single-Use Plastics (SUPs), is dominated by polystyrene and other types of hard-to-recycle plastics, including flexibles (films, sachets, and more). By 2025, these are projected to make up more than 70% of the market for food packaging in South and Southeast Asia.  Moreover, the foodservice industry heavily utilizes single-use packaging, from the purchase of food supplies to preparation and for off-premises food services such as deliveries, drive-throughs, and takeaways. Being entirely reliant on their supply chains, the sector is unaccustomed to working with alternative solutions for conventional plastics or circular reuse\/refill models developed by early-stage companies. The ZeSUP Challenge will aim at finding solutions to these and related problems in the industry.<\/span><\/p>

The insights derived from their pilots will contribute to a study around understanding the environmental impacts of alternative solutions to single-use plastic packaging. The results will be outlining the environmental considerations associated with single-use replacement business models and the opportunities to reduce negative impacts or recognize carbon savings, relative to virgin plastic production.<\/span><\/p>","short_description":"Sustainability-focused Climate tech fund, Climate Angles has joined forces with Rebel Foods and GoMassive Earth Network for its one-of-its-kind ZeSUP Challenge \u2013 the Zero Single-Use Plastic Challenge for startups who are leading the fight against single-use plastics in the F&B industry.","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1655735314wCTnaX5UUg.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1655735314GRoFn78UmA.png","press_release_link":null,"label_1":null,"label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"20-06-2022 19:58 PM","formatted_date":"Jun 20, 2022","formatted_time":"19:58 PM","nonformatted_date":"20-06-2022"},"published_date":{"system_date":"13-06-2022 00:00 AM","formatted_date":"Jun 13, 2022","formatted_time":"00:00 AM","nonformatted_date":"13-06-2022"}}]},"code":200,"message":"Press Release fetched successfully."}