{"data":{"id":136,"title":"Rebel Foods commits $150m for acquisitions, brands scale-up","slug":"rebel-foods-commits-150m-for-acquisitions-brands-scale-up","long_description":"

Rebel Foods<\/span><\/a>, an India-based cloud\r\nkitchen unicorn, has committed US$150 million in strategic brand investments\r\nand acquisitions globally.<\/span><\/o:p><\/p>


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     Food\r\nbeing prepared at a Rebel Foods cloud kitchen \/ Photo credit: Rebel Foods<\/span><\/u1:p><\/o:p><\/p>

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The amount will be used in the next few quarters to scale up\r\nexisting and new partnerships with over 40 Indian and international brands.\r\nUnder the initiative, it will invest, scale, and grow these food brands.<\/span><\/u1:p><\/o:p><\/p>

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Founded in 2011 by <\/span>Jaydeep Barman<\/span><\/a> and <\/span>Kallol Banerjee<\/span><\/a>,\r\nRebel Foods is currently present in 10 markets \u2013 India, Indonesia, United Arab\r\nEmirates, the UK, Singapore, Malaysia, Thailand, Hong Kong, the Philippines,\r\nand Bangladesh \u2013 where it operates over 4,000 cloud kitchens.<\/span><\/u1:p><\/o:p><\/p>

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The\r\nstartup\u2019s operating system (OS) enables partner brands to scale up their\r\npresence across the Rebel network of over 70 cities, which it plans to grow to\r\n100 cities globally.<\/span><\/u1:p><\/o:p><\/p>

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Rebel\u2019s\r\nOS has three core components: culinary innovation and technology, end-to-end\r\nkitchen management technology, and a national supply chain. Rebel Foods has\r\nscaled brands like Slay, Naturals Ice Cream, Mad Over Donuts, and Wendy\u2019s\r\nacross multiple locations using its OS.<\/span><\/u1:p><\/o:p><\/p>

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In\r\nOctober, the company raised US$175 million at a valuation of <\/span>US$1.4 billion<\/span><\/a>.<\/span><\/u1:p><\/o:p><\/p>

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 <\/span><\/o:p><\/p>","short_description":"Rebel Foods, an India-based cloud kitchen unicorn, has committed US$150 million in strategic brand investments and acquisitions globally.","press_link":null,"press_detail_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-detail-image\/press1641285172vebivMG9jC.png","press_list_image":"https:\/\/www.rebelfoods.com\/uploads\/PressCMS\/press-list-images\/pressList-1641285172Ejvza7g76a.png","press_release_link":"https:\/\/www.techinasia.com\/rebel-foods-commits-150m-brand-scale-acquisitions","label_1":"Tech in Asia","label_2":null,"label_3":null,"meta_title":null,"meta_keyword":null,"meta_description":null,"video_url":null,"og_title":null,"og_url":null,"og_type":null,"og_image_content":null,"og_description":null,"twitter_title":null,"twitter_card":null,"twitter_url":null,"twitter_image":null,"twitter_description":null,"canonical_url":null,"description_content":null,"itemprop_name":null,"itemprop_image":null,"itemprop_description":null,"contact_person_1_name":null,"contact_person_1_designation":null,"contact_person_1_email":null,"contact_person_1_phone_number":null,"contact_person_2_name":null,"contact_person_2_designation":null,"contact_person_2_phone_number":null,"contact_person_2_email":null,"created_at":{"system_date":"04-01-2022 14:02 PM","formatted_date":"Jan 04, 2022","formatted_time":"14:02 PM","nonformatted_date":"04-01-2022"},"published_date":{"system_date":"14-12-2021 00:00 AM","formatted_date":"Dec 14, 2021","formatted_time":"00:00 AM","nonformatted_date":"14-12-2021"}},"code":200,"message":"Press Release fetched successfully."}