Franchise with Rebel Foods

Rebel Foods

The world’s largest & fastest growing internet restaurant company with 4000+ internet restaurants, 45+ brands (own & partner), and 19 offline stores (EatSure Multi-Brand Foodcourt, Wendy’s, and Oven Story stores) across 80+ cities globally.

Franchise Stores

We are soliciting interest in Oven Story Pizza offline store and Rebel owned brands in Cloud (Brand names : Faasos, Behrouz Biryani, The Good Bowl, Lunchbox,The Biryani Life) under the FOFO (Franchise owned, Franchise operated) model.

Oven Story Pizza

Oven Story Pizza is one of the key brands of Rebel Foods,It is the country's fourth largest pizza brand, catering to consumers across ~70 cities in India with 350+ outlets. It is known for its superior taste and standout pizza toppings.

Revenue Channels

Dine-in( Oven Story Pizza), Takeaway and Delivery (Aggregator/EatSure)

Preferred Locations for physical outlets (FOFO)

High Streets, Highways

We offer this Franchise models

Dine in(Ovenstory) + Cloud Kitchen Of all Rebel Brands

Total Area Required (Dine in + Cloud Kitchen)
1500 Sqft
Minimum Area Required For Dine in
300-350 sqft
Minimum Area Require for Cloud Kitchen of all brands
1100-1200 sqft
Total Investment
90 Lacs-1cr
Agreement Tenure
9 years
Time to recover franchise investment
3.5 yrs
Time to double franchise investment
5 yrs
Time to triple franchise investment
6 yrs
Time to get five times of investment
9 yrs

Franchise enquiries

Please fill in this quick form if you are interested in operating an Ovenstory Pizza store.

You can also mention it in case you already have a property available.High street locations,Transit areas(Highways,Metros,Railway Stations) and shopping malls are high footfall locations for offline stores.

FAQ’s

Franchise

Is restaurant experience necessary to obtain a Rebel Foods’ franchise?

Restaurant experience would be helpful. However, it is not necessary to have prior experience.

Will Rebel’s team assist in lease negotiation, site selection & store project work?

The Rebel team can help in sharing store design, layout & location guidelines, but the lease, site selection & project work will have to be executed by the Franchisee Partner (FP).

Will Rebel help in procuring the Kitchen Operating Software / POS system?

The Franchisee stores will be operated on Rebel’s proprietary software - Rebel+. It is a comprehensive system which has the capability of handling all aspects of Restaurant management. The same system is currently operating in 350+ Rebel kitchens globally.

Will Rebel provide Training support?

Rebel will provide initial training (at the nearest Rebel kitchen). Initial training will take 3-5 weeks. Re-training can also be provided at the FP’s cost.

Will Rebel provide Manpower support?

If required, we will get you in touch with hiring agencies to fulfil the outlet’s manpower needs.

Is owning the property necessary?

While a self-owned property would be ideal, it is not a necessity. We would strongly insist on selecting an ideal location for generating the maximum returns.

Can we own more than one Franchise?

Yes, we also have a region wise Master Franchise option. Please reach out on franchising@rebelfoods.com for more details.

Will Rebel provide Marketing support?

Other than state & national brand building support, Rebel will provide a comprehensive (Offline + Online) Go-Live launch plan. A launch expense of INR 1.5L by the FP is already included in the total investment required.

How will I procure the necessary equipment?

We will share the detailed BOQ of equipment required, divided into “Brand specific” & “Generic”. The FP will have to purchase “Brand specific” equipment (impinger oven) from Rebel’s registered vendors. The “Generic” equipment (SS Tables, Chest freezers, Bain Marie) can be purchased locally / from non-Rebel vendors as well.

How will I procure stocks & supplies?

Rebel will supply core ingredients (such as Pizza bases, cheese, fillings, condiments, etc.) & will give brand guidelines for the remaining ones, which can be procured locally (eg: fresh vegetables).

Will there be a location exclusivity?

Every Franchise will have location exclusivity. The same will be detailed out in the Franchise agreement.

Why should one take a Rebel Foods franchise instead of starting their own brand?

This gives the FP the power of utilizing an established set of brands, many of them with annual sales of more than 100 cr spread across 300+ locations. As compared to that, starting your own brand requires figuring out everything on your own, including the menu, suppliers, dealing with aggregators, supply-chain etc.

If we go ahead, what is the payment schedule?

After understanding the model in detail and when both sides are ready to proceed, there will be a Letter of Intent (LoI) signed with key aspects of the agreement, and a payment of INR 10 Lakhs will need to be made to Rebel Foods. Subsequently, the location agreement with the property owner, and the franchising agreement with Rebel are signed simultaneously, and that’s when the remaining Franchising Fees is payable, along with applicable refundable security deposit. After this, the site setup will entail payment to different vendors, which will go directly from the FP. Overall the process would take about 10-14 weeks.

What will be the Next steps?

Please fill this Google Form to express your interest. Based on the response, the Rebel Foods Franchising team will set up a call and explain the model in detail while understanding the interest, location, model that the interested FP has in mind.

Website:

https://www.rebelfoods.com/franchise

Email:

franchising@rebelfoods.com